Homepage – Before

The previous version of the homepage lacked a compelling first impression and needed an improved navigation system to make it easier for users to browse. This included implementing a more effective search bar and better categorization of content. To differentiate the Makita brand from its competitors, it was essential to incorporate impactful storytelling using high-quality photography. This approach can help establish a unique brand identity and engage users in a visually appealing and memorable way, setting Makita apart from other brands in the industry.

Homepage – New and Responsive

The newly redesigned Makita homepage is fully responsive, ensuring that it is mobile-friendly and tailored to meet the needs of users based on their browsing experience. One of the key enhancements is the addition of image rollovers, which allows users to see the tools in action and instantly understand their capabilities. Each section of the homepage is carefully curated to showcase different areas of focus for the Makita brand and its products. There is also a strong emphasis on highlighting the innovative technology behind each tool, with curated copy that clearly explains the benefits to users. To improve the experience for vendors and partners, additional tool categories were created using icons, and the navigation menu was reorganized to make it easier to find the information they need.

Video Highlight

We incorporated photo-realistic 3D renders and animations to elevate our brand identity, providing a dynamic visual experience that captivates and engages our audience. This enhancement not only showcases our innovative capabilities but also creates a deeper connection with viewers through immersive and compelling visuals.

Makita Homepage Redesign

Makita, a renowned brand known for its powerful and dependable tools, recognized the need for a website upgrade to better highlight its extensive range of products and services.

Makita’s new and improved website boasts enhanced user experience, compelling storytelling, and visually stunning graphics. With these improvements, the brand has positioned itself as an industry leader and set the bar for excellence and innovation.

Brand Development, Art Direction, 3D Renders, Animation
Michel Cruz-Garcia