Kennametal EV Campaign Main Visual and Messaging

Kennametal EV Campaign

As the hybrid and electric vehicle (EV) market experiences rapid growth, Kennametal remains at the forefront with innovative aluminum and additive EV tooling solutions. This campaign, dedicated to the EV market, marks the inception of a series of targeted marketing initiatives, spanning aerospace, healthcare, and small to medium businesses.

Central to the campaign’s creative concept is the theme of collaboration between Kennametal and its customers, fostering an exchange of knowledge and insights. Through compelling visual graphics and clever wordplay on “EV,” the campaign leaves a memorable impression on potential customers, emphasizing Kennametal’s commitment to partnership and expertise.

An array of creative assets has been meticulously crafted, comprising a new landing page, sales flyer, poster, print and digital ads, trade show materials, and social media posts. Each asset is strategically designed to convey key product benefits and underscore Kennametal’s leadership within the industry, ensuring impactful engagement with target audiences.

Campaign Development, Art Direction, Design
Michel Cruz-Garcia, Movéo agency