Fight Rental Fees Campaign

Linksys launched a new lineup of cable modems with the aim of helping consumers save on rental fees from Internet Service Providers (ISPs) and providing a reliable high-speed connection.

To make it easier for consumers to understand the benefits of this new lineup, the packaging has been designed to be clean, modern, and easy to read at a glance. In addition, the campaign features a powerful propaganda-style treatment, designed to inspire consumers to take back control from their ISPs and choose a better, more cost-effective option for their cable modem needs. With Linksys, customers can now enjoy fast and reliable internet without the burden of unnecessary monthly rental fees.

Campaign Development, Creative Concept, Design