Builders FirstSource IBS Event

The International Builders’ Show is the largest annual construction trade show, bringing together builders and industry leaders to explore the future of homebuilding. Builders FirstSource is using this platform to spotlight our digital solutions, positioning technology as a core driver of how we support builders throughout the entire building lifecycle.

The creative strategy connects our digital solutions to every phase of the build, from planning and estimating to design, procurement, and construction. The experience is designed to demonstrate how our platform creates one seamless workflow for customers.

As creative lead, I developed a new visual identity for this initiative that blends our established BFS brand with a modern and immersive tech forward aesthetic. The goal was to evolve our look without losing brand equity, creating a system that feels innovative and credible.

I led the creative direction and execution across the entire booth experience including environmental design, motion graphics, digital storytelling, and supporting marketing assets. Each touchpoint reinforces BFS as a modern technology driven partner that simplifies complexity and helps builders work smarter.

This approach transforms the booth into an immersive digital ecosystem that showcases the power of connected solutions and builds excitement around our platform and future vision.