Builders FirstSource National Event

The National Event is Builders FirstSource’s flagship bi-annual gathering, bringing together builders, partners, and industry leaders to connect, learn, and explore what’s next in homebuilding. It’s a high-impact experience designed to strengthen relationships, showcase innovation, and create meaningful business opportunities across the industry.

As creative lead, I reimagined the event brand from the ground up to transform it into a cohesive, immersive experience. The goal was to move beyond traditional trade-show visuals and build a true brand environment—one that felt modern, intentional, and aligned with BFS’s evolving identity. I developed a flexible visual system that scaled seamlessly across physical spaces and digital touchpoints, ensuring a consistent and elevated experience throughout the event.

From stage design and environmental graphics to signage, digital screens, swag, presentations, and social assets, every touchpoint was intentionally designed and executed. By collaborating closely with internal teams and external partners, I ensured brand consistency from concept to on-site delivery. The result was a refreshed event identity that elevated the attendee experience and positioned BFS as a forward-thinking industry leader. We successfully creating a memorable, premium experience for builders and partners alike.